Top pet food experts meet at PETSConnect Asia 2017: your portal to the Southeast Asian pet food industry. PETSConnect Asia offers you the platform for new business development, networking and sharing strategic and tactical insights.
Here's why you should attend PETSConnect Asia!
- Your bridge between animal feed and the growing pet food demand
- Your knowledge on humanization trends in the pet food world
- Your way to scale and market products to retailer, e-commerce and consumer
- Optimize your time in Bangkok with a visit to VIV Asia 2017 and Pet Health&Nutrition
For more information about the program and speakers, please see
From the outside it seems easy to crossover from the animal feed market to pet food market. However, both markets have their own characteristics. To be successful in the expanding Asia pet food market it is important to understand the market indepth.
Therefore the first step is to understand the Asian pet food market. What are the differences and growth expectations in several Asian sub markets? Who is the Asian pet owner? How are they feeding their pets? How do they buy pet food and snacks?
What size is the market in volume and value?
Why is humanization important in the pet market? How is that working out? What are the parallels between the needs and demands of the consumer in relation to their own products and products for their pets? What does this mean in respect of claims, quality, safety, and consumer communication?
The expanding world population puts pressure on the raw materials available for feeding humans, animals and pets. To understand sourcing for pet food in the right order it is important to understand the similarities and the differences between ingredients, minerals, vitamines, palatability, etc. of pet food versus animal food.
Growing welfare level of the Asian consumers means that the requirements of human food safety are on the raise. This reflects as well on the importance of rules and regulations for the safety of pet food. Which international bodies are there? What is the situation in Asia in respect of pet food & regulations?
Animals are kept for production of proteins. Pets are kept for the companion element, important social elements in the family. Therefore pet food is about contributing to longevity of the pet. How do you develop such products? What kind of recipes do you need? Which claims can be stated on the products delivered to the consumer?
What are the opportunities to produce products locally based on existing recipes from other geographical areas?